Fashion advertising


Fashion advertising
   Fashion advertising can be traced back to fashion plates, which were introduced in France and England during the late sixteenth and seventeenth centuries. These fashion illustrations were the first advertising vehicles used to sell clothing. Fashion illustrations continued to sell clothing through the eighteenth and nineteenth centuries in fashion magazines such as the Lady's Magazine, Godey 's Lady's Book, and the Gallery of Fashion. Advertisements became more sophisticated with the introduction of photography in fashion magazines in 1913, notably by Harper's Bazaar (1867) and Vogue (1892). However, early ads were a combination of image and copy. The growing number of retail establishments and clothing manufacturers found that advertising in newspapers and magazines gave them a competitive advantage. By the 1930s, photography replaced illustration and advertising agencies devised ads that not only sold product but more importantly, projected an image. In the 1950s, fashion's landscape changed with the baby boom and 1960s press promotions were selling and marketing an image of "youth." Fashion advertising in the 1970s exploded with a plethora of jeans ads. Calvin Klein was the first designer to use the media to his advantage, beginning with his jeans ads featuring Brooke Shields. Throughout the 1980s, 1990s, and 2000s, advertising agencies realized that controversy sold products. A series of print and billboard ads created buzz, such as those from United Colors of Benetton which addressed race, religion, and health issues; Kenneth Cole's shoe ads which made social and political statements; Calvin Klein ads flirted with sex, drugs, and rock 'n' roll; and Dove beauty ads featured plus-size women as the "real beautiful." The use of supermodels, celebrities, and iconic sports figures in the 1990s and 2000s made advertising a powerful tool for the fashion industry and often overshadowed the merchandise itself.

Historical Dictionary of the Fashion Industry. .

Look at other dictionaries:

  • Prix Applied/Fashion/Advertising — Prix de la photographie appliquée Le Prix de la photographie appliquée, étendu à la mode et la publicité en 2006, est attribué depuis 1985. C est l un des Infinity Awards, décerné par le Centre international de la photographie. Liste des lauréats …   Wikipédia en Français

  • Advertising, marketing, and branding — Fashion advertising and marketing, it could be argued, dates back to ancient Mesopotamia when wall carvings and drinking vessels served as advertisements for the fashion of the times. Later, paintings of aristocrats in fashionable dress provided… …   Historical Dictionary of the Fashion Industry

  • ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… …   Encyclopedia of Judaism

  • Fashion blog — Fashion blogs are blogs that cover fashions in clothing and fashion accessories.DefinitionA fashion blog is solely or primarily dedicated to coverage of fashions in clothing and accessories. This includes blogs about:* runway trends * fashion… …   Wikipedia

  • fashion, children’s —    Fashion reflects changes in any given society, and can be usefully used as a socio economic barometer, especially as in times of hardship fashion and beauty are often the first to be affected. The study of the history of children’s fashions… …   Encyclopedia of contemporary British culture

  • Fashion journalism — is an umbrella term used to describe all aspects of published fashion media. Sometimes referred to as fashion writers, fashion critics or fashion reporters. The most obvious examples of fashion journalism are the fashion features in magazines and …   Wikipedia

  • Fashion photography — is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue , Vanity Fair , or Allure . Over time, fashion photography has… …   Wikipedia

  • Fashion Institute of Technology — infobox University name=Fashion Institute of Technology established=1944 city= New York City mascot= TigerThe Fashion Institute of Technology (FIT) is a State University of New York college of art and design located in New York City, New York,… …   Wikipedia

  • advertising —    by Malcolm Barnard   Advertising (like fashion (q.v.) to which it is closely related) is a central part of Baudrillard s account of consumption and consumerism. Baudrillard s explanation of advertising begins from the observation that… …   The Baudrillard dictionary

  • fashion —    by Malcolm Barnard   Fashion (like advertising (q.v.) to which it is closely related) is a central part of Baudrillard s account of consumption and consumerism: it encompasses and includes the commodities that we consume and our bodies, as… …   The Baudrillard dictionary